Are you tired of lifeless and untidy curls? Bored of regular perms?
Now you can enjoy healthier, fuller, silky, shiny three dimensional curls even when blow drying. Improved curl retention and versatility with less damage.
Volume Up! with Digi-Perm!
The biggest difference between other perms and a digital perm is the shape and the texture of the wave created by the digital process. A normal perm, or a “cold perm”, makes the wave most prominent when the hair is wet, and loose when it is dry. The hair tends to look moist and as locks. A digital perm makes the wave most prominent when the hair is dry, and loose when it is wet. Therefore you can create the dry and curly look of the curl iron or the hot curler. The digital perm requires heat, so it is also called a “hot perm” in comparison to the “cold perm”.
The Science -
The hair cortex can be divided largely to the matrix and fibrils (protofibril, microfibril, macrofibril). Conventional perms only affect chemical reaction in the matrix, but with the Digital Perm Machine, fibrils that contain the stronger protein bonds (alpha-helix) can be permed. When only the matrix is permed, the hair retains its shape for a short term before unwinding because the fibrils have kept their original shapes. ODIS allows the perm to occur in the fibrils so that the new shape can last longer since the fibrils and matrix have the same shapes. That is why curls are lively and full even after complete drying. Allow ODIS to take your style to the next level…with ease.
Digital Perm $250 and up. Consultation required.